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Image result for videos of the year 2018

Visuals are a push, obviously.  Asides commercial and publicity reasons, the video of a song does very well for its transcendence. Through motion pictures, stars are made on screen, and there’s a documentation to how best we react first time to a piece of music.

Except it’s a complexly written track whose visual should aim at some level of complexity – there’s a non linear progression. One of such songs might be about poverty; its video cast in orange light, a blindfolded man grappling with his environment. It remains a task to the viewer to watch on emphasis and unravel the poesy of a metaphor. But such videos are rare in Nigeria, where we take things at literal value and are grateful for it. It’s why Alté DIY kind minimalist videos are criticized too harshly.

Some videos were released this year however, which did more than just translate the artiste’s words into a video. Even at that level of basic, some of the videos on this list captured an essential emotion which without, would have been just words. As actions put a perspective to words, so do even the simplest actions in some of these videos mean more.

Video director: Iyebosa Geezy
While there might have been some technical inaccuracies in the video, Falz and Geezy’s in-your-face version of the original which was more camera evasive was bold.

The director, speaking to Pulse Nigeria said they had about fifty people on the set of the video which was shot in a warehouse in Oregun, in the mainland part of Lagos.

Video directors: PMAC and VIZULGVDS
From the onset, there’s a stylistic clash. The blue haired act Wurld, who calls his music Electro Fusion, holds a horse tailed designed staff, peculiar amongst royalty. With it, he swipes the air, like a Japanese Samurai.

Later on, there are energetic dance steps in synch with the frenetic beating of a traditional drum, at a stage replicated on set by Wurld.

Video director: Aje films
Simisola’s narratives tend to cast as her as either the confident or the assertive one. On her second single of the year, she’s the latter. She loves him, and he loves her too. But men would be men, a voice seems to echo back, no doubt helped by the video.

She’s clingy, and hilariously in love. There’s a storytelling pattern (like in Joromi) adopted which at the end will not only leave you laughing but smiling, at the near perfect choreography of Simi and the lover.

Video director:
Like the title and lyrics suggests, Heal the world is super inclusive and was shot with the poetic nature of poverty taking the full stare of the director’s camera lens.

But it isn’t condescending – there’s a poverty of material possessions, poverty of good enough choices, poverty of love. In this video, different races are cast together and there’s a rather simplistic motive behind it, as it is in the song.

Video director: Meji Alabi
A masterstroke of a PR move rather than an excellent video. Unlike another Meji directed video which gained traction, there wasn’t the best of synergy between Tiwa Savage (cast as the video vixen) and Wizkid but it was… Tiwa and Wiz.

Video director: Clarence Peters
One of the insanely creative videos of the year, Clarence manages to twist and turn expected shapes of what the video of a love song should be.

Video director: Adriann Louww
The video of this song, off the Major Lazer Afrobeats compilation album, is built around the lyrics “before I turned 21 I was already savaged out.”

Violence is at the fore of its creative vision but viewed from the director’s lens, is fierceness. And this is displayed in a wrestling match, in the depiction of crazy Lagos. In fashion, too, as outrageously colorful designs over blackness renders a steely precocious quality to this video. 

Video director: Meji Alabi
Everything came together for the song – the assurance boast, timing of his relationship PDA,  the video, which was a revolution of its own.

Davido, casting his reality girl in a video made a move which, the last time (high profile) it happened, ended in marriage. It was more importantly, a move which damned commercial expectations of TV built video vixens. In Meji’s love struck video, there’s just the two of them, loved up and away from the madness of everything else.

Video director: Clarence Peters

Phyno’s rap songs tend to have a bass heavy production which makes for some of the best group influenced songs. Alobam is one of such songs and whereas in the video Clarence Peters gave life to a real life setting, Fuwa Sewa is set against a white background, with color sharp cultural objects splashing brilliantly against it. The dreaded producer’s infusion of some effects was nice as well.

Video director: Meji Alabi
Tiwa and Wizkid’s fashion pieces are top tier for the occasion of this video, shot in a dimly lit bar with smoke floating around. It is a space effective video which captures the feeling in the song perfectly.

Video director: Clarence Peters
A song of betrayal and angst, Adekunle's heartbreaking lyrics are given a fleshier quality as Deliliah literally existed in Seyi Shay, a role she embraced with so much enthusiasm you could see the evil lurking in her eyes with every turn, every Adekunle Gold line.

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